AMAZON
Prime Student
EU Advertising Toolkit - 08.2020 (23pp)
I had to put a toolkit together for external agencies to explain how to use the supplied files/assets correctly, in order to create campaign assets that aligned to the approved key visuals and adhered to the parent brand guidelines.
As well as creating a majority of the items within the document, I had to explain the hierarchy of messaging for print vs digital, provide details on fonts, logo usage and colours, provide reference of key visuals for all locales and explain the differences in Prime Video specific imagery amongst other things.
Things were constantly changing and evolving – hence this document eventually being Version 15.
I worked closely with other team members working on this campaign and the PM to maintain design consistency, and ensure understanding for all involved.
Some of the pages can be seen above.
InDesign | Photoshop | Illustrator | Design | Layout | Rationalise | Visualise | Artwork | Supply Assets
'MAJOR GLOBAL BRAND'
New Product Launch Campaign Style Guide - 09.2018 (60pp+)
As the Lead Senior Creative Artwork on this project, I was responsible for delivering the brand guidelines, checking & approving artwork and leading a team of up to 10 additional Freelance Artworkers, to deliver a toolkit containing well over 4,000 deliverables across print and digital.
I worked closely with the Creative Team, Digital Team, Creative Directors, Account Managers, Project Managers and Copywriters to achieve outstanding results that the client was happy with and deliver them on time.
Unfortunately I am unable to show any visuals due to a NDA (non-disclosure agreement)
Team Lead | Create | Visualise | Photoshop | Illustrator | Format | Layout | Artwork | Check & Approve
'MAJOR GLOBAL BRAND'
New Product Launch Campaign Style Guide - 09.2018
After the primary campaign style guide was supplied I was involved the initial stages to finalise a secondary style guide. I was able to adapt the campaign creative to suit the page information and started to format tables outlining flavour cues, colours and assets. Unfortunately this was just before the end of my booking, so I was unable to see it through to the end
Unfortunately I am unable to show any visuals due to a NDA (non-disclosure agreement)
Team Lead | Create | Visualise | Photoshop | Illustrator | Format | Layout
